Post by account_disabled on Feb 22, 2024 4:38:03 GMT
First of all, you need to know how your competitors are already working, with whom users will compare you. It is worth understanding where they get traffic from, whether they use paid channels, banners, how information is presented, what is important, etc. Research of the competitive field What paid channels are used by competitors? What share of traffic to the site comes from paid channels? What creatives work? Services: SimilarWeb, SemRush, Facebook Ads Library, Jungle Scout, Helium10, VPN (connects to the country you are interested in). Performance tools are divided according to priority logic. Once you've used and tested one group, move on to another. First priority Google Search Ads (branded queries) are the most motivated traffic with the highest conversion rate.
Google Shopping Ads is a shopping service, one of the most effective channels for promoting products on the Internet. Ability to display product image and price at once, which increases conversion. Google Display Ads (dynamic retargeting) — displaying ads Dominican Republic WhatsApp Number with images of products that the user viewed on the most popular sites Meta Catalog Ads (dynamic retargeting) — display on Facebook and Instagram ads with images of the products that the user viewed on the site, to increase conversion Expromo. How can Ukrainian business enter the international market? Read also : Logistics solutions for sales from Ukraine under current conditions Second priority Google Performance Max is a very flexible inventory, but requires statistics to work effectively Google Search Ads (general queries, DSA) — receiving motivated traffic, careful control of search queries.
Often an intermediate step on the way to conversion Meta Conversion Ads — demonstration of ads on Facebook and Instagram with the possibility of going to the site and making a purchase Meta Lead Ads — collection of contact data for selling goods/services to users with the help of a manager's consultation Amazon promotion tools There are several options for running contextual advertising on Amazon: Sponsored Products — search by keyword, within the search, on competitors' lists (categories) Sponsored Brands — must be a registered trademark in the country of sale, search for the brand page by keyword, go to specific products of the brand, launch a video. Sponsored Display — advertising is launched using the retargeting system (choose an audience, target users who viewed competitors' products), under a competitor's listing.
Google Shopping Ads is a shopping service, one of the most effective channels for promoting products on the Internet. Ability to display product image and price at once, which increases conversion. Google Display Ads (dynamic retargeting) — displaying ads Dominican Republic WhatsApp Number with images of products that the user viewed on the most popular sites Meta Catalog Ads (dynamic retargeting) — display on Facebook and Instagram ads with images of the products that the user viewed on the site, to increase conversion Expromo. How can Ukrainian business enter the international market? Read also : Logistics solutions for sales from Ukraine under current conditions Second priority Google Performance Max is a very flexible inventory, but requires statistics to work effectively Google Search Ads (general queries, DSA) — receiving motivated traffic, careful control of search queries.
Often an intermediate step on the way to conversion Meta Conversion Ads — demonstration of ads on Facebook and Instagram with the possibility of going to the site and making a purchase Meta Lead Ads — collection of contact data for selling goods/services to users with the help of a manager's consultation Amazon promotion tools There are several options for running contextual advertising on Amazon: Sponsored Products — search by keyword, within the search, on competitors' lists (categories) Sponsored Brands — must be a registered trademark in the country of sale, search for the brand page by keyword, go to specific products of the brand, launch a video. Sponsored Display — advertising is launched using the retargeting system (choose an audience, target users who viewed competitors' products), under a competitor's listing.